The situation
Lead preconstruction and the general construction teams on a town's green rebuild after an EF5 tornado, and coordinate the redesign.
Flattened in May 2007. A high-performance standard the town could not pay for, national cameras on the way, and everyone drafting a plea to manufacturers.
A distribution asset sold to marketing budgets, not a sympathy appeal to philanthropy desks: one manufacturer per category, exclusive, on camera.
Rank the categories by what the camera could identify, sell house wrap before insulation, anchor on DuPont, and make whatever arrived work inside one design.
More than $30 million of donated sustainable materials, at wholesale value, for thirteen rebuilt homes and the commercial buildings.
Read on
The decision and the reasoning
Why we did it this way, told first.
ReadWhat we did and what it produced
The work, decision by decision, and the result.
ReadA slice of the project list
A few related projects.
ReadPrivate side
The full report, the source files on record, the timeline and every figure with its source. Password.
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